Ready-to-post captions, hashtags and visual direction for the full trade-fair window. Built for Instagram and Facebook first, with a LinkedIn lane for the grant and B2B story. Roughly two posts a day across feed, Stories and Reels.
Fair Day 1 · Tue 24 June12m x 6m island standSolar · Heat Pumps · EV · Water ProInstagram · Facebook · LinkedIn
How to run the grid
Post twice a day through the fair: one feed piece (Reel, carousel or single image) plus one Story moment, mixing planned content with live stand footage.
Stories carry the live energy. Shoot loose, post fast, keep the stand in frame. Feed posts stay polished.
Every CTA points to the stand. Send people to "visit us", "DM us", "link in bio" or "leave your details at the stand". No booking links in captions.
Water Pro is the only price on show: €12/month. Nothing else carries a number.
LinkedIn runs the grant and B2B angle in a calmer, advisory tone. Keep it educational, never salesy.
01
Pre-Fair Teaser
Sat 21 to Mon 23 June · build the countdown
Sat 21 JuneThree days out
Pre-fair teaserInstagram · FacebookReel
Caption
Three days. One stand. A whole lot of energy.
We are heading to the MFCC Malta Trade Fair and we are bringing the full line-up with us. Solar, heat pumps, EV charging and the Water Pro subscription, all in one place.
Doors open Tuesday 24 June. Come and see what running your home on better energy actually looks like.
See you there.
Frame 1: "Guess where we will be this week."
Frame 2: "MFCC Malta Trade Fair. Big open stand. You cannot miss us."
Frame 3: "Tap to set a reminder. Tuesday 24 June. Bring your questions."
Three vertical Story cards, gold-on-dark, with a countdown sticker and a "remind me" poll sticker on the last frame.
Mon 23 JuneOne day out · grant angle
Pre-fair teaserLinkedInSingle image
Caption
Solar grant interest in Malta is at one of its busiest points in years, and the questions we hear most are the practical ones. What actually qualifies. How long it takes. What it means for a real bill.
Tomorrow we open at the MFCC Malta Trade Fair, and one of the things we will be doing all week is walking people through exactly that, in plain terms, with no pressure.
If you have been weighing up solar for your home or business, this is a good week to ask. Come and find the stand. We are happy to talk it through.
Clean editorial shot of a solar panel detail with soft daylight, gold accent line and a short on-image headline about grant questions.
02
Fair-Day Live
Tue 24 to Wed 25 June · we are open
Tue 24 JuneFair Day 1 · doors open
Fair-day liveInstagram · FacebookReel
Caption
We are live.
The MFCC Malta Trade Fair is open and our stand is ready for you. Walk in, take a look around, ask us anything.
Solar for the roof. Heat pumps for the house. EV charging for the car. And Water Pro, fresh from the tap, on a subscription that starts at €12/month.
We are here all week. Come and find us.
Two quick Story clips: one wide shot of the stand from the aisle, one selfie-style "come say hi" with a location sticker.
Wed 25 JuneFair Day 2 · free assessment CTA
Fair-day liveInstagram · FacebookSingle image
Caption
Curious what solar would actually do for your home?
Stop by the stand and get a free, no-pressure assessment. We will look at your setup, talk through the options, and give you a straight answer.
It takes a few minutes. Leave your details at the stand and we will follow up with the numbers that matter to you.
We are at the MFCC Malta Trade Fair all week. Come and ask.
A visitor at the stand reviewing details on an iPad with a team member, gold "Free Assessment" badge in the corner.
Wed 25 JuneFair Day 2 · solar spotlight
Fair-day liveInstagram · FacebookCarouselSolar
Caption
Solar, up close.
Swipe through and see the panels we have on the stand this week. Built for the Maltese sun, sized for real roofs, and designed to keep working through the summer it was made for.
We will walk you through how it fits your home, what the install looks like, and the grant questions everyone is asking right now.
Come and see it in person. We are here all week at the MFCC Malta Trade Fair.
Three to four slides: panel detail, full module on stand, install diagram, then a "see it at the stand" closing card.
03
Mid-Fair Momentum
Thu 26 to Sun 29 June · keep the floor moving
Thu 26 JuneHeat pump spotlight
Mid-fair momentumInstagram · FacebookReel
Caption
Heating and cooling on one quiet, efficient system.
A heat pump keeps the house warm in winter and cool in summer, and it does it on a fraction of the energy of the old way. Pair it with solar and you are running your home on what your own roof makes.
We have one on the stand this week. Come and see how it works, ask us about your home, and we will give you the honest version.
MFCC Malta Trade Fair. We are here all week.
Frame 1: "Day three and the floor is buzzing."
Frame 2: "Real questions, real answers. This is the bit we love."
Frame 3: "Pop over and say hello. We have got the kettle going and the panels out."
Candid Story clips of the team mid-conversation with visitors, natural light, no staging, faces and smiles in frame.
Fri 27 JuneWater Pro spotlight
Mid-fair momentumInstagram · FacebookReelWater Pro
Caption
Fresh water, straight from your own tap.
Water Pro gives you clean, great-tasting mineral water at home, no more lugging bottles, no more plastic piling up. It is a simple subscription that starts at €12/month, and that is it.
We have it pouring on the stand this week. Come and taste the difference for yourself.
MFCC Malta Trade Fair. We are here all week.
Story of a visitor taking a sip and nodding, chilled glasses lined up on the stand counter, friendly and inviting.
Sat 28 JuneEV charging spotlight
Mid-fair momentumInstagram · FacebookCarousel
Caption
Charge at home, wake up to a full battery.
A home EV charger means you stop planning your day around charging stations. Plug in overnight, and pair it with solar so a good chunk of those kilometres come from your own roof.
We have a charger on the stand this week. Swipe through, then come and see it set up in person.
MFCC Malta Trade Fair. We are here all weekend.
Frame 1: "Not ready to decide on the spot? That is fine."
Frame 2: "Leave your details at the stand and we will send you a proper assessment after the fair. No pressure, just the numbers."
Story close-up of a visitor entering details on the iPad capture form, gold "leave your details" sticker.
Sun 29 JuneGrant education · B2B
Mid-fair momentumLinkedInSingle image
Caption
The solar grant questions we keep getting on the stand this week tend to fall into three buckets.
What qualifies. Demand is high right now, and the eligibility rules are worth getting clear on before you commit to anything.
What the timeline looks like. From first conversation to a working system, people want to know the realistic order of events.
What it means for the bottom line. For a business, this is an operating-cost conversation as much as an energy one.
If your business has been circling the idea, this week is a good chance to get straight answers in one place. Come and find us at the MFCC Malta Trade Fair.
Editorial three-point text graphic on dark with gold dividers, or a clean shot of a commercial-scale solar discussion at the stand.
Sun 29 JunePeople at the stand
Mid-fair momentumInstagram · FacebookReel
Caption
This is what a good week at the fair looks like.
Families working out their first solar setup. Drivers asking about charging at home. People tasting Water Pro and reaching for their phone to sign up. And a lot of good conversations in between.
Thank you to everyone who has stopped by so far. We are still here, so if you have not made it down yet, there is time.
MFCC Malta Trade Fair. Come and find us.
Warm montage Reel of real visitor moments across the week, set to upbeat music, ending on the team at the stand.
04
Final Days
Mon 30 June to Wed 2 July · last chance to visit
Mon 30 JuneLast-chance push
Final daysInstagram · FacebookSingle image
Caption
The fair is into its final days.
If you have been meaning to come down and have a proper look at solar, heat pumps, EV charging or Water Pro, now is the time. Once we pack up, those free on-the-spot assessments go with us.
Bring your questions. We will give you straight answers.
MFCC Malta Trade Fair. Final days. Come and find us.
Bold single image of the full stand with a gold "final days" banner across the top, products clearly visible.
Mon 30 JuneWater Pro reminder
Final daysInstagram · FacebookStory (2 frames)Water Pro
Caption
Frame 1: "Still have not tried Water Pro? Last few days to taste it at the stand."
Frame 2: "€12/month, straight from your tap, no more bottles. Come and see why people are signing up."
Story of a freshly poured glass with the stand behind it, simple "last few days" text and a tap-back arrow sticker.
Tue 1 JulyCombined offer recap
Final daysInstagram · FacebookCarousel
Caption
One stand. Four ways to run your home better.
Swipe through for the quick version of what we have on show before the fair wraps.
Solar to make your own power.
Heat pumps to heat and cool for less.
EV charging to fill up at home.
Water Pro for fresh water from your tap, at €12/month.
See it all in one place while you still can. MFCC Malta Trade Fair, final days.
Four-slide carousel, one product per slide in the BNE colour system, closing slide "all under one roof, this week only".
Tue 1 JulyFinal assessment CTA
Final daysInstagram · FacebookStory (2 frames)
Caption
Frame 1: "Your free home assessment is still on the table, but not for long."
Frame 2: "Leave your details at the stand before we pack up and we will follow up after the fair. Come and find us."
Story of the iPad capture screen on the counter with a gold countdown sticker, hand reaching to type.
Wed 2 JulyFinal fair day
Final daysInstagram · FacebookReel
Caption
Today is your last full chance to catch us on the floor.
Solar, heat pumps, EV charging and Water Pro, all set up and ready for your questions until we close. After today, the conversation moves to a phone call or a home visit, so if it is easier to see it in person, today is the day.
Come down, take a look, and leave knowing your options.
MFCC Malta Trade Fair. Find us before we go.
Energetic final-day Reel walking the full stand one more time, busy aisle, team and products in frame, upbeat close.
05
Post-Fair Wrap
Thu 3 to Fri 4 July · thank you and stay in touch
Thu 3 JulyThank you
Post-fair wrapInstagram · FacebookCarousel
Caption
That is a wrap. Thank you, Malta.
What a week. Thank you to everyone who stopped by the stand, asked the hard questions, tasted Water Pro, and started thinking seriously about running their home on better energy.
We met families, business owners and a lot of people simply curious about what is possible now. Those conversations are the whole reason we do this.
If we spoke, we will be in touch soon. If we missed you, keep reading the next post.
Until the next one.
Frame 1: "Did not make it to the fair? You have not missed out."
Frame 2: "DM us or tap the link in bio and we will set up your free assessment from home. Solar, heat pumps, EV or Water Pro, your call."
Two simple Story cards on dark with gold accents, a DM sticker on frame one and a link sticker on frame two.
Fri 4 JulyGet in touch · conversion
Post-fair wrapInstagram · FacebookSingle image
Caption
The fair is over, but the door is still open.
Whether you stopped by the stand or you are only hearing about us now, the offer is the same. A free, no-pressure assessment of what solar, a heat pump, EV charging or Water Pro could do for your home.
No bottles to carry, no jargon, no hard sell. Just a clear picture of your options and what they mean for your bills.
DM us or use the link in bio to get started.
Clean hero image of all four products together in the BNE colour system with a strong "book your free assessment" message and DM prompt.
Fri 4 JulyB2B follow-up · wrap
Post-fair wrapLinkedInSingle image
Caption
A week on the floor, and one thing came through clearly. Maltese businesses are done waiting on the energy question.
The conversations we had at the MFCC Malta Trade Fair were practical and serious. What qualifies for support, what the rollout actually looks like, and what it means for running costs over the next few years.
If your business started that thinking at the fair, or wishes it had, the next step is simple. Reach out and we will put together a clear picture for your premises, no obligation.
Thank you to everyone who visited. We are glad you did.