THE GROWTH BULLY
Bajada New Energy · MFCC Malta Trade Fair

Open-Plan Island Stand
Design Copy + Print Brief

Every word, surface and spec for a 12m by 6m island booth that reads clean from all four sides. Renewable energy front and centre, with a dedicated Water Pro tasting zone. Hand this straight to the designer and the stand builder.

12m x 6m Island Open Plan Fair Day 1 · Tue 24 June 2026 Reads From All Sides
01

Overhead Fascia Ring

The suspended ring is the stand's billboard across the hall. It must land in under three seconds from any direction, so the message is short, brand-forward and repeated on all four faces.

Hero Line

Power your home. Cut your bills.

Supporting Line

Solar, heat pumps, EV charging and clean water. All from Bajada New Energy.

Both lines wrap the full ring and repeat on each of the four faces so no approach sees a blank side. Set hero in Playfair Display, supporting line in Open Sans. Gold italic on "Cut your bills."

02

Back / Anchor Wall

The tallest surface on the stand and the main visual anchor for the energy zone. Headline plus proof, sized to read across the booth.

Anchor Wall

The clean-energy upgrade your home has been waiting for.

One supplier for solar, heat pumps and EV charging. Designed, installed and supported in Malta.

Proof / Benefit Lines

03

Partition Panels

Hip-height partitions (~1.1m) divide the stand into four zones without blocking sightlines. One short line per panel, printed on both faces so the message works whichever side a visitor walks past.

Energy Zone

Solar, heat pumps, EV. Sorted.

Water Pro Zone

Better water, on tap, every day.

Consultation Zone

Sit down. Get a real plan.

Lead Capture Zone

Book your free home assessment.

04

Hanging Flags / Totems

Vertical flags carry single ideas at height for long sightlines. Two to five words each, set in Playfair Display, alternating gold and blue.

Flag 01Go Solar
Flag 02Heat Smarter
Flag 03Charge At Home
Flag 04Drink Better
Flag 05Bills Down
05

Water Pro Counter Zone

The consumer hook of the stand and the only place a price appears anywhere. Built around live tasting, so the offer and the call to sample sit at eye level on the counter graphic.

Water Pro Counter

Fresh, filtered water. Straight from your tap.

Cleaner water for the whole household, without the bottles and the lugging.

€12/month

Benefit Bullets

Sampling Call To Action

Taste it now. Pour yourself a glass.

06

Floor Graphics / Wayfinding

Short directional lines on floor decals pull foot traffic through the stand and point to each zone. Keep them verbs-first and oriented outward toward the aisles.

Directional Decals
Talk to an advisor Sample Water Pro Book your free assessment See the savings This way to solar Step in
07

PV Grant Call-Out

A focused panel near the energy zone, written benefit-led and compliant. No scheme names, no figures. The point is demand and ease, not a claim we cannot stand behind.

Grant demand is high right now.

Government support for home solar is in strong demand, and the smart move is to act early rather than wait.

We guide you through eligibility and handle the application paperwork, so going solar is straightforward from the first conversation to the final sign-off.

Ask our team what support could apply to your home. Start at the energy zone.

08

Design + Print Brief

The build spec for the designer, the stand builder and the Bajada-side sticker vendor. All dimensions are indicative. Final bleed and fixing spec come from the stand builder once the frame drawings are confirmed.

Print Artwork Inventory

SurfaceIndicative SizeNotes
Fascia ring (4 faces)Continuous band, ~0.8m to 1m deep, wrapping the full perimeterHero + supporting line repeated on every face. Builder confirms ring circumference.
Back / anchor wall~4m wide by 2.4m to 3m tallTallest graphic. Confirm structural height with builder.
Partition panels (x4)~1.5m to 2m wide by 1.1m tall, each printed both facesOne per zone. Both faces carry the same line.
Hanging flags / totems (x5)~0.6m wide by 2m to 2.5m tallDouble-sided. Hung at height for aisle sightlines.
Water Pro counter graphicCounter front ~1.5m by 0.9m, plus optional riserCarries the €12/month offer and tasting CTA at eye level.
Floor decals (x6)~0.4m to 0.6m wide, variedAnti-slip floor vinyl. Positioned along aisle entries and between zones.
iPad lead-capture stand graphicPlinth wrap, ~0.4m by 1.1mSits in the lead-capture zone. Matches partition styling.

Material / Finish Notes

  • Fascia ring: tension fabric over the suspended frame for a clean, lightweight, seam-free finish.
  • Back wall and partitions: foamex or dibond panels for rigidity and a flat matt surface.
  • Flags / totems: lightweight fabric or banner stock, double-sided block-out so neither face shows through.
  • Water Pro counter: printed panel or applied vinyl on the builder's counter unit.
  • Floor: hard-wearing anti-slip floor vinyl rated for high foot traffic.
  • Finishes matt throughout to cut glare under hall lighting. Final stock confirmed with the builder.

Brand Application

  • Headlines in Playfair Display. Body and signage support in Open Sans.
  • Gold (#F2B11C) for emphasis and key calls to action. Use sparingly so it stays the eye magnet.
  • Energy zone leans on solar amber (#E8A33D). Water Pro zone owns mineral blue (#5B9BD5).
  • Purple (#4E4D9C) and blue (#89B6E3) carry the consultation and lead-capture zones.
  • Keep dark, premium ground tones consistent across surfaces so the stand reads as one piece.
  • One italic gold emphasis word per major headline. Do not stack emphasis.

Sticker Vendor Handoff

The Bajada-side sticker vendor needs a clean, print-ready package. Supply the following.

Open-Plan Island Readability Rules

Because the booth reads from all four sides, every surface earns its place from every angle. Hold the build to these rules.