BNE × MFCC
Trade Fair 2026
How we win the fair together. The plan, the timeline, who does what, and what we need from your side to keep print and build on schedule.
Three moments, one stand.
This is not a normal fair year for Bajada. Three big moves land at the same time, in front of a live Maltese audience, on the same floor. The MFCC stand is where the new group story, a new product, and live grant demand all meet at once. We have built the campaign so each one reinforces the others.
Daniel as Group CEO
BNE becomes one division of the wider Bajada Group master-brand. The fair is the public stage for Daniel stepping up to lead the group.
Water Pro goes public
Bottled-quality drinking water on a simple monthly subscription. First public-facing launch, with live tasting and sign-up on the stand.
The PV grant window
The incentive window is pulling buyers toward Solar, Battery, and Heat Pump right now. We capture that intent while it is hot.
The scope, locked.
Everything below is what TGB designs, builds, and runs for this campaign. Clean, defined, and mapped to the fair.
The full 12m × 6m island stand
We design the open-plan stand and supply print-ready files for the whole build.
- Overhead Water Pro fascia
- Three product zones: Battery, Solar, Heat Pump
- Hospitality area plus photo backdrop
- Side flags and hip-height partitions
The launch corner
A dedicated on-stand zone built to turn tasting into sign-ups on the day.
- Counter wrap and tasting signage
- QR panel for subscription sign-up
- Tied into the same lead capture flow
GHL, end to end
Every conversation on the stand becomes a tracked, routed lead.
- iPad capture form on the stand
- Automatic routing and tagging by product interest
- 5-email post-fair nurture automation
Design and digital build
We run the design and digital side and stay on-call through install week and the fair.
- Layout to print to handoff, managed by us
- Sticker-vendor and assembly-team briefing
- On-call during install week and on the floor
Your grid, pointed at the fair
For the 11-day at-fair window, your existing social content grid is repurposed to focus on the fair: the stand, the launch, and the daily moments on the floor. This sits inside your current monthly retainer, so it is coverage you already have, just aimed where it counts.
From kickoff to handoff.
A clear run from today to the floor, and then a structured 30 days to turn fair conversations into qualified leads for your sales team.
- Lock stand layout
- Produce print artwork
- Water Pro zone assets
- Sticker-vendor handoff
- GHL build and test
- Assembly brief to Bajada team
- Day-0 dry run and final walkthrough at MFCC
- Stand live on the floor
- iPad lead capture running
- Social grid repurposed to fair focus
- Daily lead flow into the pipeline
- TGB on-call throughout
- 5-email nurture fires automatically
- Lead report compiled
- Qualified leads handed to Bajada sales
Clear lanes, no gaps.
Both teams know exactly what they own. The install boundary is the one to be crystal clear on, so here it is in plain terms.
| The Growth Bully | Bajada |
|---|---|
| Stephen Ellul · Client LeadApprovals, direction, and the single point of contact. | Daniel Bajada · Group CEOFinal sign-off on brand, messaging, and the group story. |
| Kim Darmanin · Creative & GHLCreative direction, stand design, and the GHL lead-capture build. | Antoine Zerafa · Commercial LiaisonDay-to-day coordination and decisions on the Bajada side. |
| Kurt Grech · Asset & HandoffAsset routing, print file handoff, and install-week on-call. | Allyson · Day-of-FairOn-the-floor coordination across the 11 fair days. |
| Our design studioDesign execution for print-ready artwork and stand assets. | In-house assembly team + sticker vendorPhysical stand build, vinyl print, and install on site. |
The install boundary: Bajada's in-house assembly team and your sticker vendor build the stand physically. TGB designs everything, supplies print-ready files, runs the digital lead capture, and is on-call during install week and at the fair. We do not physically build the stand, and your team does not need to touch the design or digital side.
To keep us on track.
Short list, real impact. Each of these unlocks the next stage of the build. The first one is today.
Today we lock the stand layout.
Everything downstream, artwork, the Water Pro zone, the sticker-vendor handoff, the print deadlines, starts the moment this is decided. It is the one call that opens the runway.
We are reviewing the layout options together in this same session. Pick the one that fits the floor and the story, and we move.