Why this works
- One low island spine runs the full 12m length down the middle. Battery, Solar and Heat Pump face outward along both long faces, so every approach lands on a product.
- Water Pro tasting and hospitality sit at the heart of the spine, the busy social centre of the stand.
- Visitors circle the whole stand in a natural loop. No dead ends, no queues bunching.
- An iPad lead station at each end of the spine catches people on the way in and on the way out.
Solves the cubicles concern
There is only one structure on the floor and it is hip height. Stand anywhere and you see right over it to the other side. It is the opposite of a cubicle: a single open island you walk all the way around.